What’s in a Name? Not Much.

Popper roaster logo
Popper the Roaster Logo Name

So we had some clever names, and over time none of them seemed right. We ended up with a name which is okay, likely not the best. It’s not clever or funny, unless it’s funny in a bad way, like ha ha that’s dumb. But in the case I think it’s okay to be dumb.

I have product fatigue. I am tired of new versions of the same old thing. I am tired of being a consumer and tired of feeling duped. That likely will never end, I am a sucker and I supposed most people are, just at varying intensity levels. (?)

Anyway, you have to give something a name it can be called. You have to “market” it at least to the degree it is being “brought to the market” as a thing to sell, and it needs some name to distinguish it from all other things. We could just point and say “that thing” but it might be confusing.

So there’s this mental exhaustion I have brought on by nearly all shopping except just repetitive grocery type trips. And even those too …for example, walking down the beer aisle at your basic fancy store, and just being tired of all the labels trying to have “personality.” *

I know, ironic since we have a site (ie sweetmarias / coffeeshrub) with a bunch of choices and long reviews and exhaustive descriptors.

So yeah, Popper* and an explanation “popper is a coffee roaster.” I guess for me, 20+ years in home roasting business, there has been some dry (very very dry) humor in pointing at a popper and calling it a roaster. So I started to write popper-roaster, or air-popper-roaster, or air roaster, but appreciated that someone who had no context to understand what it refers to finds any title confusing.

So I guess Popper as a name just ropes in that confusion and claims it.

The other funny thing is the name is too common to be a trademark. Not that we are just saying “yeah, copy us, open source.” I feel like we own this project and put a lot of time and money into it. It’s not cheap for tooling and such in manufacturing.

At the same time, it’s a popper! We didn’t invent that. We weren’t the first people to roast coffee in an air-popper-roaster. We made a lot of small decisions that resulted in this thing, but it’s not that big a deal.

And as it sits it is not the ultimate coffee roaster. It just works well, costs less, is basic and easy to use, and (nudge nudge) it could be made more interesting as well by some clever people in the internet world.

We did our part. Here it is. Well, soon, like probably Oct-Nov 2020.

I can’t believe you read all this! – Thompson

* Things relate as subjects, people relate as objects. This is the basic notion of Commodity Fetishism. It’s the way, for example, cars have “Stance” or “Character” in advertising. And in the world, on the road, express the Taste, Character or Class of the owner. But the person themselves is mute, as an object.

It’s a “coffee roaster”

This is just a photoshop image of the Popper with the color shifted from black to gray and the name inserted.

It’s larger than we thought but actually about the same size as the first generation Poppery air popper we sent to them. Big also means stable, which I guess is good.

Popper Coffee Roaster
Popper Coffee Roaster